One of the biggest gifts this holiday season won’t fit under the tree, the chimney, or even in some homes.
Televisions that measure 97 inches (and more) diagonally across are becoming a huge hit as the cost of giant screens sinks sharply and viewers look to replace the screens they bought during the peak of the pandemic a few years ago.
Sales of gigantic screens are a bright spot for the TV manufacturing industry, amid stagnant sales for the overall category.
Because of improving technology and cheaper prices of components and manufacturing, prices for 98-inch TVs have fallen 53 per cent compared to a year ago.