BBC The Apprentice Karren Brady bewildered over ‘car crash’ pitch as she asks ‘why’

by tamscoggins7064

The Apprentice saw the remaining candidates head out to London during episode two of the 2024 series. Lord Alan Sugar tasked the groups with creating and manufacturing mini cheesecakes thanks to their rising popularity in the food and drinks industry.

The boys and girls were tasked with selling their cheesecakes to the public, as well as each negotiating a price with a corporate client who was placing a bespoke order. The boys’ corporate client was top drinks brand Innocent, whose focus is on helping the public get more fruit and vegetables into their diets.

Prior to finding out who their client was, the boys had opted to go down an indulgent chocolate route, a decision Paul Bowen chose to go with during the boys’ pitch, despite pushback from fellow candidates Dr. Asif Munaf and Jack Davies. “Knowing the client, they are very big on fruit, and sustainability, what do you guys think?” Asif asked the group.

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“I honestly think go with the indulge rather than it being innocent,” Paul responded, to which Jack urged: “Let’s not pigeonhole ourselves, let’s say we are a sweet specialist cheesecake company, we don’t have to say we’re chocolate specialists, then we can fact find from the client and make it bespoke to them.”

The boys agreed, but once in the pitch, Paul pushed the chocolate angle, leaving aide Karren Brady with her head in her hands. Opening the pitch, Paul said to the client: “I know you guys are more innocent but we like to indulge, we specialise really in chocolate cheesecakes and that’s kind of our thing.” For more showbiz and television stories, get our newsletter here.

Confused the client responded: “We are all about helping people get more fruit and veg into their diets, so hearing chocolate…”

Interjecting, Paul pushed: “I get that but obviously coming from our side it’s all good and well having your five a day but life is all about balances and I’m really hoping the chocolate theme will just give you that naughty kick that you’re after.”

Karren was seen shaking her head in the background as the client said again: “We’re quite focused on fruit and veg…”

“Could we maybe have chocolate and fruit together?” Paul then asked, to which the client explained: “Our brand is about fruit and veg so for us it’s a very clear brief that we want to celebrate that.”

Jack then interjected and told the client: “Can I just jump in there and say if you want an element of fruit in there we can definitely do that.” Speaking to the camera afterward, Karren was in disbelief as she said: “It was a car crash, they kept pushing chocolate to the client, who didn’t want chocolate.

“I mean you don’t need to know much about this client except coming into their offices and seeing fruit and veg everywhere. Why would you offer chocolate to a client who said no, not once, not twice, but three times?”

Speaking afterward, Paul said: “They were a tough customer…” to which Jack unknowingly echoed Karren and replied: “I don’t actually think that went well at all, I think that was an absolute car crash in my opinion.

“I think we started off by insulting the client and from the price perspective we are supposed to be managing it. We were at £9 and it’s gone straight down to £6.50.”

“I think there were some things in there I didn’t pick up on,” Paul admitted. BBC The Apprentice continues at 9pm on Thursday on BBC One and BBC iPlayer.

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